I founded Assetreal in 2005. Assetreal is a Research and Consultancy Practice based in the UK. Le Raison D’être of the firm is to serve owners, developers, operators, investors and government agencies.

I worked with top notch advisors and associates, and global professional network together we made a success story for the firm. The expertise of the founder and associates spans hotels (transient, business, airport, resort, etc), serviced apartments, holiday homes, mixed-use developments and hotel development land. It covers residential, retail, office, and specialist developments and properties which form part of an integrated tourism development scheme, are possible adaptive reuse, are located in tourist destinations and economies or vital urban locations.  

We provide research and consultancy services to our clients with a central goal of realising successful strategies in corporate, portfolio and asset management and development. Our added-value is founded on four corner stones: research and knowledge, professional expertise, market intelligence and global networks. See our capabilities page for more details>>

Assetreal’s founder and associates include educators from reputable universities in North America and Europe with doctoral degrees. They also include industry experts who have helped key owners, developers, investors and government agencies. They carried out assignments in the hotel sector in many parts of the world including England, Spain, France, Belgium, Germany, Serbia, Turkey, Morocco, Libya, Egypt, Saudi Arabia, among others. They have been involved in single & mixed-use asset valuation, portfolio valuations and group transaction support services, acquisition due diligence, investment appraisal, and recovery-restructuring advice, management contract and operating lease advice, operational reviews and hotel openings. They have been involved with government agencies advising on strategies to finance tourism development.

Dr. Sherif Roubi